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B2B SaaS / Sales CRM
The Suave App Outreach - From a Complex Process to a Clear B2B CRM Sales Workspace
We redesigned the suave app’s fragmented B2B CRM outbound sales workflow into one prospecting workspace — map-based company discovery, AI sales briefings, cold email automation, and pipeline tracking — with about 65% fewer steps.
Unified. Intelligent. Effortless Outreach.
Map Discovery
Unified Leads
AI Briefings
Take Action
~65% fewer steps
Next Actions
Send Email
Call
Create Task
Add to Sequence
Key Performance Metrics
+65%
Fewer steps for routine B2B CRM outbound sales prospecting
+35%
Less effort to complete the same sales pipeline work
1
Connected CRM workspace from map discovery to cold email
3
Focused areas — Outreach, Targets, and Email automation
Overview
The problem, the approach, the result
Challenge
The original Outbound module in the suave app spread B2B CRM outbound sales work across several screens. Map-based company discovery, contact details, target lists, cold email, and pipeline history all lived in different places. Sales reps kept switching views and repeating steps — turning simple B2B sales prospecting into a slow, fragmented process.
Solution
We redesigned the suave app around one B2B CRM outbound sales workflow. Reps find companies on a map, review AI sales prospecting briefings, and move qualified prospects into the pipeline. Cold email automation and conversation history stay beside each company record, while Targets live in a focused area so daily outreach stays simple.
Outcome
Routine B2B CRM outbound sales now takes about 65% fewer steps. Teams move from map-based company discovery to a well-prepared cold email without losing context. The clearer experience in the suave app gives reps more time for customer relationships and shows how thoughtful CRM design turns fragmented prospecting into efficient B2B sales pipeline management.
Map discovery
B2B map-based company discovery without jumping between CRM screens.
In the suave app, sales reps choose a location and business type, then browse nearby companies on the map. They review company details in the same view and add only relevant prospects to the B2B sales pipeline — without leaving the discovery workspace.
- 1Search by location and business type for targeted B2B prospecting
- 2Review map results and company details before adding to the pipeline
- 3Stay in one CRM view from search to qualified target selection
AI prospecting
AI sales prospecting briefings before your first cold email.
Each company record in the suave app includes an AI-generated website summary, sales highlights, and suggested questions. Reps prepare and send cold email from the same screen, follow the conversation thread, and practise calls without losing B2B CRM context.
- 1Use AI sales prospecting research to brief reps before outreach
- 2Send cold email with company details and history in one CRM record
- 3Practise sales calls and review coaching feedback beside the pipeline
