B2B SaaS / Sales CRM
We redesigned the suave app’s fragmented B2B CRM outbound sales workflow into one prospecting workspace — map-based company discovery, AI sales briefings, cold email automation, and pipeline tracking — with about 65% fewer steps.
~65%
~35%
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Overview
The original Outbound module in the suave app spread B2B CRM outbound sales work across several screens. Map-based company discovery, contact details, target lists, cold email, and pipeline history all lived in different places. Sales reps kept switching views and repeating steps — turning simple B2B sales prospecting into a slow, fragmented process.
We redesigned the suave app around one B2B CRM outbound sales workflow. Reps find companies on a map, review AI sales prospecting briefings, and move qualified prospects into the pipeline. Cold email automation and conversation history stay beside each company record, while Targets live in a focused area so daily outreach stays simple.
Routine B2B CRM outbound sales now takes about 65% fewer steps. Teams move from map-based company discovery to a well-prepared cold email without losing context. The clearer experience in the suave app gives reps more time for customer relationships and shows how thoughtful CRM design turns fragmented prospecting into efficient B2B sales pipeline management.
Map discovery
In the suave app, sales reps choose a location and business type, then browse nearby companies on the map. They review company details in the same view and add only relevant prospects to the B2B sales pipeline — without leaving the discovery workspace.
AI prospecting
Each company record in the suave app includes an AI-generated website summary, sales highlights, and suggested questions. Reps prepare and send cold email from the same screen, follow the conversation thread, and practise calls without losing B2B CRM context.
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